Course curriculum

  • 1
    Welcome to "How to Create Brand-Loyal Customers Using Video"
    • [Intro Video] Welcome to "How to Create Brand-Loyal Customers Using Video"
  • 2
    Lesson #1: Developing a Strategy-First Mindset
    • [Video Training] Developing a Strategy-First Mindset
  • 3
    Lesson #2: The Relationship-Based Video Marketing Formula (RBVMF)
    • [Video Training] The Relationship-Based Video Marketing Formula (RBVMF)
    • [Download] Relationship-Based Video Marketing Formula: Customer Journey Download
  • 4
    Lesson #3: RBVMF Phase 1: Brand Awareness & Differentiation
    • [Video Training] RBVMF Phase 1: Brand Awareness & Differentiation
    • [Video Samples] Phase 1: Brand Story Videos
    • [Video Samples] Phase 1: Website Welcome Videos
    • [Video Samples] Phase 1: Event Promo Videos
  • 5
    Lesson #4: RBVMF Phase 2: Lead Generation & Nurture
    • [Video Training] RBVMF Phase 2: Lead Generation & Nurture
    • [Video Samples] Phase 2: Tips Videos
    • [Video Samples] Phase 2: Influencer Videos
    • [Video Samples] Phase 2: Opt-In Videos
  • 6
    Lesson #5: RBVMF Phase 3: Sales & Conversions
    • [Video Training] RBVMF Phase 3: Sales & Conversions
    • [Video Samples] Phase 3: Sales Page Videos
    • [Video Samples] Phase 3: Book Promo Videos
    • [Video Samples] Phase 3: Speaker Reel Videos
    • [Video Samples] Phase 3: Crowdfunding Videos
  • 7
    Lesson #6: RBVMF Phase 4: Client Retention & Re-Engagement
    • [Video Training] RBVMF Phase 4: Client Retention & Re-Engagement
    • [Video Samples] Phase 4: Next Steps / What To Expect Videos
    • [Video Samples] Phase 4: Thank You Videos
    • [Video Samples] Phase 4: Process Videos
    • [Video Samples] Phase 4: Sequencing for Customers Videos
  • 8
    Lesson #7: RBVMF Phase 5: Growth & Referrals
    • [Video Training] RBVMF Phase 5: Growth & Referrals
    • [Video Samples] Phase 5: Brand Story Videos (with Testimonials)
    • [Video Samples] Phase 5: Individual Client Testimonials
    • [Video Samples] Phase 5: Testimonial Montage Videos
    • [Video Samples] Phase 5: Gag Reel Videos
  • 9
    Lesson #8: Which Videos Can I Do on My Own?
    • [Video Training] Which Videos Can I Do on My Own?
  • 10
    Lesson #9: Sample Video Marketing Strategies
    • [Video Training] Sample Video Marketing Strategies
    • [Download] Relationship-Based Video Marketing Formula: Customer Journey Worksheet
  • 11
    Highlights & Wrap-Up
    • [Final Video] Highlights & Wrap-Up
  • 12
    Downloads & PDFs
    • Relationship-Based Video Marketing Formula: Customer Journey Download
    • Relationship-Based Video Marketing Formula: Customer Journey Worksheet
  • 13
    Next Steps
    • Congratulations & Next Steps!