Course curriculum

  • 1

    Welcome to "How to Create Brand-Loyal Customers Using Video"

    • [Intro Video] Welcome to "How to Create Brand-Loyal Customers Using Video"

  • 2

    Lesson #1: Developing a Strategy-First Mindset

    • [Video Training] Developing a Strategy-First Mindset

  • 3

    Lesson #2: The Relationship-Based Video Marketing Formula (RBVMF)

    • [Video Training] The Relationship-Based Video Marketing Formula (RBVMF)

    • [Download] Relationship-Based Video Marketing Formula: Customer Journey Download

  • 4

    Lesson #3: RBVMF Phase 1: Brand Awareness & Differentiation

    • [Video Training] RBVMF Phase 1: Brand Awareness & Differentiation

    • [Video Samples] Phase 1: Brand Story Videos

    • [Video Samples] Phase 1: Website Welcome Videos

    • [Video Samples] Phase 1: Event Promo Videos

  • 5

    Lesson #4: RBVMF Phase 2: Lead Generation & Nurture

    • [Video Training] RBVMF Phase 2: Lead Generation & Nurture

    • [Video Samples] Phase 2: Tips Videos

    • [Video Samples] Phase 2: Influencer Videos

    • [Video Samples] Phase 2: Opt-In Videos

  • 6

    Lesson #5: RBVMF Phase 3: Sales & Conversions

    • [Video Training] RBVMF Phase 3: Sales & Conversions

    • [Video Samples] Phase 3: Sales Page Videos

    • [Video Samples] Phase 3: Book Promo Videos

    • [Video Samples] Phase 3: Speaker Reel Videos

    • [Video Samples] Phase 3: Crowdfunding Videos

  • 7

    Lesson #6: RBVMF Phase 4: Client Retention & Re-Engagement

    • [Video Training] RBVMF Phase 4: Client Retention & Re-Engagement

    • [Video Samples] Phase 4: Next Steps / What To Expect Videos

    • [Video Samples] Phase 4: Thank You Videos

    • [Video Samples] Phase 4: Process Videos

    • [Video Samples] Phase 4: Sequencing for Customers Videos

  • 8

    Lesson #7: RBVMF Phase 5: Growth & Referrals

    • [Video Training] RBVMF Phase 5: Growth & Referrals

    • [Video Samples] Phase 5: Brand Story Videos (with Testimonials)

    • [Video Samples] Phase 5: Individual Client Testimonials

    • [Video Samples] Phase 5: Testimonial Montage Videos

    • [Video Samples] Phase 5: Gag Reel Videos

  • 9

    Lesson #8: Which Videos Can I Do on My Own?

    • [Video Training] Which Videos Can I Do on My Own?

  • 10

    Lesson #9: Sample Video Marketing Strategies

    • [Video Training] Sample Video Marketing Strategies

    • [Download] Relationship-Based Video Marketing Formula: Customer Journey Worksheet

  • 11

    Highlights & Wrap-Up

    • [Final Video] Highlights & Wrap-Up

  • 12

    Downloads & PDFs

    • Relationship-Based Video Marketing Formula: Customer Journey Download

    • Relationship-Based Video Marketing Formula: Customer Journey Worksheet

  • 13

    Next Steps

    • Congratulations & Next Steps!