Course curriculum

  • 1

    Welcome to "Making the Case for Video"

    • [Intro Video] Welcome to "Making the Case for Video"

  • 2

    Lesson #1: Why Do You Need Video?

    • [Video Training] Why Do You Need Video?

  • 3

    Lesson #2: Becoming the Face & Voice of Your Brand

    • [Video Training] Becoming the Face & Voice of Your Brand

  • 4

    Lesson #3: Getting Over Your Fears of Being On-Camera

    • [Video Training] Getting Over Your Fears of Being On-Camera

  • 5

    Lesson #4: The #1 Key to All Good Video

    • [Video Training] The #1 Key to All Good Video

  • 6

    Lesson #5: Sharing Your Personal Story on Video

    • [Video Training] Sharing Your Personal Story on Video

    • [Video Samples] Brand Story Videos

  • 7

    Meet the Instructors: Who are Steve & Jaime Geffner?

    • [Meet the Instructors Video] Who are Steve & Jaime Geffner?

  • 8

    Highlights & Wrap-Up

    • [Final Video] Highlights & Wrap-Up

  • 9

    Downloads & PDFs

    • Questionnaire for Determining Your "WHY"

  • 10

    Next Steps

    • Congratulations & Next Steps!